BrewDog Unveils Special-Edition Beer as England Takes on Euro 2024

• by Arlen Fitzpatrick
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BrewDog’s Bold Move: A Euros Beer for England

Scottish brewery giant BrewDog is at it again, and they’re making waves far beyond the border. The brewery has rolled out a limited-edition beer in honor of England’s campaign at the Euros, embracing football fever with a signature twist. If you know BrewDog, you know they don’t do dull or subtle—this is the same crew that once brewed beer at the bottom of the sea just for a laugh.

Here’s where it gets interesting: BrewDog is famously Scottish, and their previous jabs (always cheeky, sometimes controversial) at English football have given them a bit of a reputation. So for them to whip up a special beer specifically for England fans? That’s grabbing everybody’s attention from Aberdeen to London. Details on what’s actually in the can are still hush-hush. No official word on the recipe, the can design, or the flavour profile, so punters are left guessing whether it’s bold and hoppy, light and crisp, or carries some unexpected punch. If past launches are anything to go by, expect something you’ll remember long after the final whistle.

Marketing Mischief and Football Banter

BrewDog isn’t shy about football shenanigans. Not long ago, they promised free beers for anyone rocking the shirt of a Euro 2024 nation—except for Scotland and England. It was a classic bit of tongue-in-cheek marketing that sparked reactions across social media, with English and Scottish fans alike joining in the banter. This time around, releasing a beer tied to England’s Euro adventure feels a bit like poking the bear—but with a frosty cold brew in hand.

If you follow BrewDog’s antics, you’ll remember when they launched “Not For Everyone” ad campaigns and even collaborated with other brands to troll major events. Their whole vibe is disruptive and unapologetic. The new Euors beer seems poised to fit right in, luring both loyal customers and curious football fans. Some even speculate the move is about bringing rivals together in the name of good beer, regardless of the badge on your shirt.

Right now, fans are waiting for more details. Will this special beer be available in pubs only, or will you spot it in your supermarket’s fridge? Will it be a one-off or is BrewDog hinting at launching more football-themed brews as the Euros progress? For now, it’s a guessing game. But the buzz is undeniable: BrewDog has set the conversation flowing just as fast as their taps.

This kind of creative stunt is BrewDog in a nutshell: blending beer, football culture, and a hefty dose of irreverence. Whether you’re in it for the footie or just fancy a pint with a story behind it, all eyes are on BrewDog and their homage to England’s Euro dreams.